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Letter From the Ecuador Fair Trade Association

December 29th, 2010 | 5 Comments

Ecuadorian Children in SchoolAs 2010 comes to a close, we would like to share this great report with you from the Ecuador Fair Trade Association about the positive impacts that Fair Trade Certified flowers have made for workers, their families, and the community. The EFTA is made up of seven flower farms from across the country that together employ more than 1,500 workers. One World Flowers looks forward to working with this group in 2011 to continue growing and expanding the Fair Trade flowers program.

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The Unique Challenges of Fair Trade Flowers

October 15th, 2010 | No Comments
The following post was submitted by Alaina Paradise, owner of One World Flowers, as part of Fair Trade USA’s Fair Trade Month awareness campaign. Click here to see the original post on Fair Trade USA’s blog.
 
A woman collects roses at Minaye Flowers Plc flower farm in Debre Zeit, Oromia, Ethiopia, on Friday, May 9, 2008. Thanks to a government effort to create jobs that is supported by the World Bank, Ethiopian exports of cut flowers have grown to a $125 million industry, up from $159,000 six years ago. That places the country as Africa's second-largest flower exporter, after Kenya. Photographer: Jose Cendon/Bloomberg News

A woman collects roses at a farm in Ethiopia, Africa's second-largest flower exporter after Kenya. Photographer: Jose Cendon/Bloomberg News

Fair Trade CertifiedTM flowers were first introduced to the US market in 2007 when TransFair USA (now Fair Trade USA) began licensing importers for the program. The addition of Fair Trade flowers to the US market was an incredible accomplishment for the producers and licensees who chose to participate in the program. It presented a great opportunity to grow sustainable sales in a new market and make an even bigger impact for floral workers worldwide. The Fair Trade flowers program has seen a good amount of success since its beginnings, but has not yet been able to win the wide-scale market awareness and producer participation as other products such as Fair Trade coffee, fruit, and tea.

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What is Fair Trade?

September 25th, 2008 | 2 Comments

About 80% of the cut flowers sold in the U.S. are grown outside of the country. Workers on these farms are often cheated out of salaries, abused, and taken advantage of by their employers to keep costs low. Fair Trade Certification is a guarantee that the farms will receive a fair price for their flowers, workers are paid and treated properly, and the environment is cared for. Because of Fair Trade, communities can reap the benefits of global trade while building sustainable social, economic, and environmental business practices.

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