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February 27th, 2011 |
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Hollywood Free Clinic Rose Giveaway
Silverlake’s Hollywood Sunet Free Clinic received Fair Trade Certified roses from One World Flowers to participate in the Valentine Peace Project by giving out poems on love and peace from individuals around the world as a community themed Valentine expression. The clinic’s mission is to provide quality health care, mental health services and required ancillary services to the homeless, poverty level and low-income residents of Silver Lake, Echo Park, East Hollywood and neighboring communities of Los Angeles. These communities are in most desperate need; the majority is at the 200% or below Federal Poverty Level. Each rose that was given away came with a poem from the Valentine’s Peace Project. Staff at the clinic celebrated the holiday by giving these out to fellow staff members, visiting patients and close neighbors from February 14-18.
Teresa Padua, director of the clinic said they had “loads of fun” sharing the beautiful roses and moving poems, noting people’s surprised expressions, cheering up work colleagues and individuals who might even have forgotten that it was that time of year!
The Valentine Peace Project works on community activities on love and positive peace in February and in September around the United Nations Peace Day and is working with ethical trade merchants to assist with the developmet of post-conflict region agricultural products as well as peace education, awareness and global community celebration.
Tags: Fair Trade Certified Flowers, fair trade certified roses, fair trade certified valentine's day, hollywood sunset free clinic, One World Flowers
October 15th, 2010 |
No Comments The following post was submitted by Alaina Paradise, owner of One World Flowers, as part of Fair Trade USA’s Fair Trade Month awareness campaign. Click here to see the original post on Fair Trade USA’s blog.
A woman collects roses at a farm in Ethiopia, Africa's second-largest flower exporter after Kenya. Photographer: Jose Cendon/Bloomberg News
Fair Trade CertifiedTM flowers were first introduced to the US market in 2007 when TransFair USA (now Fair Trade USA) began licensing importers for the program. The addition of Fair Trade flowers to the US market was an incredible accomplishment for the producers and licensees who chose to participate in the program. It presented a great opportunity to grow sustainable sales in a new market and make an even bigger impact for floral workers worldwide. The Fair Trade flowers program has seen a good amount of success since its beginnings, but has not yet been able to win the wide-scale market awareness and producer participation as other products such as Fair Trade coffee, fruit, and tea.
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Tags: benefits of fair trade, challenges of fair trade, Fair Trade Certified Flowers, fair trade certified roses, Fair Trade Flowers, fair trade roses, flower logistics, flower shipping, insecticides on roses, One World Flowers, wholesale fair trade flowers
June 11th, 2010 |
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The following article was featured in the Floral Marketing section of The Produce News, June 2010. Click here to view the original article.
BY JOHN S. NIBLOCK
Alaina Paradise is happy to go from zero to 90. That’s the number of customers her One World Flowers import and distributing company has attracted with its Fair Trade offerings in its first two years. The economic skies were cloudy when Ms. Paradise began operations in May 2008, but as she put it, “we could only go up.” Not only were times hard, but she was beginning a new company with a premium product yet to find a reliable niche in retail markets.
One World Flowers is a licensed importer of Fair Trade flowers from Ecuador and Colombia. The company sells them nationwide to supermarkets, co-op grocers, and retail florists who have customers looking for more than just green options in the floral department. “More consumers are becoming aware of the human rights issues surrounding the products they buy,” said Ms. Paradise, “and they’re learning to look for labels that take care of people as well as the environment.”
The Fair Trade label is what Ms. Paradise calls a “complete sustainability” label. It guarantees not only environmental protection, but also human rights standards. Components include controls on pesticide use, safe working conditions, and fair wages for workers. “A big part of the Fair Trade program is direct and long-term relationships between the farms and importers,” Ms. Paradise stated in a phone interview. “We work together in marketing initiatives, sales efforts and in daily operations.”
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Tags: Fair Trade Certified Flowers, fair trade events, Fair Trade Flowers, fair Trade in the U.S., fair trade in the United States, green flowers, One World Flowers, The Produce News, wholesale fair trade certified roses, wholesale fair trade flowers, wholesale fair trade roses, Wholesale Flowers, wholesale roses
