News & Events
June 11th, 2010 |
1 Comment 
The following article was featured in the Floral Marketing section of The Produce News, June 2010. Click here to view the original article.
BY JOHN S. NIBLOCK
Alaina Paradise is happy to go from zero to 90. That’s the number of customers her One World Flowers import and distributing company has attracted with its Fair Trade offerings in its first two years. The economic skies were cloudy when Ms. Paradise began operations in May 2008, but as she put it, “we could only go up.” Not only were times hard, but she was beginning a new company with a premium product yet to find a reliable niche in retail markets.
One World Flowers is a licensed importer of Fair Trade flowers from Ecuador and Colombia. The company sells them nationwide to supermarkets, co-op grocers, and retail florists who have customers looking for more than just green options in the floral department. “More consumers are becoming aware of the human rights issues surrounding the products they buy,” said Ms. Paradise, “and they’re learning to look for labels that take care of people as well as the environment.”
The Fair Trade label is what Ms. Paradise calls a “complete sustainability” label. It guarantees not only environmental protection, but also human rights standards. Components include controls on pesticide use, safe working conditions, and fair wages for workers. “A big part of the Fair Trade program is direct and long-term relationships between the farms and importers,” Ms. Paradise stated in a phone interview. “We work together in marketing initiatives, sales efforts and in daily operations.”
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September 25th, 2008 |
2 Comments About 80% of the cut flowers sold in the U.S. are grown outside of the country. Workers on these farms are often cheated out of salaries, abused, and taken advantage of by their employers to keep costs low. Fair Trade Certification is a guarantee that the farms will receive a fair price for their flowers, workers are paid and treated properly, and the environment is cared for. Because of Fair Trade, communities can reap the benefits of global trade while building sustainable social, economic, and environmental business practices.
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